Step 3 · Personal Ask Builder

Three waves, four warm messages.

Fill in the cause, the goal, and one detail about your kid. We'll write four warm, specific messages — one for each circle of people you'll ask, plus a quick thank-you reply — and a story for your fundraising page.

1 Your campaign

For safety, we don't recommend using full names. The selection appears in the messages.
A specific cause raises far more than "school fundraiser". e.g. "the new shaded play area", "Year 4 camp scholarships", "new library books".
Most parents pick $300–$500. The goal appears in every message — concrete goals raise more than open-ended ones.
Personal detail
A single line that paints a picture. Skip if you're stuck — the messages still work without it.
💡 Tip: The strongest personal details are specific moments, not adjectives. "He spent an hour drawing what he wants the playground to look like" beats "he's so excited".
Donation page
Paste the full link to your "My Profile" page — looks like
https://yourcampaign.2bfitfundraising.com.au/uxoac
This goes at the bottom of each message so people can tap and donate directly.
02 Your outputs

Four messages, one per audience.

Send Wave 1 first — that gets your page off zero. Then Wave 2 a day or two later, then Wave 3 with the running total. Reply to every donation with the thank-you within 24 hours.

The three-wave strategy

Public posts get likes — personal messages get donations. Send a different message to each circle of people, in order, so each wave sees a fuller-looking page than the last.

1
Inner circle · Hour 1 · 5–8 people
Grandparents, siblings, your best friend, your parents' best friends. The people who'd lend you their car. They give first and they give more.
2
Close friends & family · Day 2 · 8–12 people
Aunties, uncles, cousins, school-mum friends, work colleagues you'd grab lunch with, old uni friends.
3
Wider network · Day 4 · 10–15 people
Neighbours, old colleagues, parents of your child's friends, gym buddies, club members. By now your total is climbing — that does the asking for you.
📱 Wave 1 — Inner circle — send to grandparents, siblings, your best friend. Sunday evening when phones are out works best.
Fill in the form above to see your Wave 1 message…
📱 Wave 2 — Close friends & family — send to aunties, uncles, cousins, close mates. Weeknight after 7pm works best.
Fill in the form above to see your Wave 2 message…
📱 Wave 3 — Wider network — send to old colleagues, neighbours, parents at school. Saturday morning works best. Update the [running total] placeholder before sending.
Fill in the form above to see your Wave 3 message…
💛 Thank-you reply — send within 24 hours of every donation. The personal thank-you turns one-time donors into people who tell their own friends.
Fill in the form above to see your thank-you reply…

3 Page story

📖 Page story — paste into your dashboard's "Why are you fundraising?" box. This is what donors see before they decide to give.
Fill in the form above to see your page story…
💡 How to publish it: Log in → Fundraising Dashboard → click Edit on the "My Profile" card → paste into the "Why are you fundraising?" box → Save. The story then appears under "About my fundraiser" on your public page.

Four mistakes that kill response rates

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